Join a global digital transformation journey from A-Z at a PE-backed scale up


Sonic Equipment is the specialist in high-quality hand tools, filled toolboxes and premium storage solutions. Founded in 2004 and now a leading brand with sales in more than 65 countries worldwide. In addition to Automotive, Sonic is active in the Agriculture, Truck, Industry, Bicycles and Motorcycles sectors. Our goal is to provide the perfect solution for technical professionals, always with the right balance between design, quality and price. Inspiring technicians with confidence and enabling them to excel in their daily job with joy and satisfaction.



In today’s digitally driven business environment, brands need to reinvent themselves to thrive. Our customers expect a personalized and frictionless (offline and online) experience. Our resellers demand actionable data and digital platforms that enable their business operations. Our employees want (unnecessary) manual tasks to be automated to work more efficiently. These are only a handful of challenges the Digital Transformation Team at Sonic is focusing on.


Together with expert business partners and our in-house team of Product Owners we’re building a futureproof, global ecosystem of digital tools.

What are you going to do? 

As a Product Owner Digital, you’re part of the Digital Transformation Team. In this role you strive to build a frictionless customer experience for resellers and end-customers.


  • Develop and manage the digital product roadmap together with the team
  • Lead digital projects: e.g. digital service and sales tools; CRM roll-out and optimizations; technical integration of the digital landscape; dashboarding.
  • Act as a digital change agent by actively coaching and communicating with internal users 
  • Identify and explore growth opportunities based on customer behavior
  • Prioritize the backlog and coordinate with our implementation partners
  • Build a set of KPIs to measure performance


You report to the Digital Transformation Manager.

What is on your CV?
  • A Bachelor or Master’s degree
  • Minimum of 3 years of experience as a Digital Product Owner or in a related role at an agency and/or global brand
  • IT & data savvy
  • Strong analytical skills
  • Hands-on mentality and self-starter
  • Able to cope with working in a fast-paced international environment.
  • Fluency in Dutch and English is required (verbally and writing).


You get this in return

  • Gain experience in a global digital transformation from A-Z
  • A flat, laid-back culture. Everyone is encouraged to participate in discussions and contribute.
  • High-trust environment. We believe in giving autonomy to all our employees.
  • Competitive compensation package.
  • Making impact with a dynamic and fast international expanding tool brand.
  • A “work hard, play hard” mentality; table tennis, darts and table football in our game room.
  • Purmerend is only 25 min. (by car) from Amsterdam and without traffic-jams.


Contact us

Are you interested? Apply now by sending your resume to If you have any question regarding this vacancy, you can contact Milan Verstegen via +31299250651.

* This website uses cookies to track your behavior and to improve your experience on the site

* You can always delete saved cookies by visiting the advanced settings of your browser.
* Click here for our Privacy Statement
* Click here for our Terms and Conditions