Are you our new sales colleague who will help us further accelerate our international growth?


Sonic Equipment is the specialist in high-quality hand tools, filled toolboxes and premium storage solutions. Founded in 2004 and now a leading brand with sales in more than 65 countries worldwide. In addition to Automotive, Sonic is active in the Agriculture, Truck, Industry, Bicycles and Motorcycles sectors. Our goal is to provide the perfect solution for technical professionals, always with the right balance between design, quality and price. Inspiring technicians with confidence and enabling them to excel in their daily job with joy and satisfaction.



Our account teams with over 10 colleagues are responsible for identifying, approaching and winning new customers and driving incremental growth with our key accounts. Together with our experienced account managers you will be responsible for daily communication and business development at our key accounts. Furthermore, you will support our commercial growth activities with our international accounts and in new markets.


You will be a key part of Sonic’s growth engine and at the forefront of making the organisation increasingly successful. We are looking for a motivated, energetic person capable to take genuine care of our clients and show them they are our number one priority. Our ideal candidate has strong personal and communicative skills and is able to build long-lasting partnerships around the globe. Someone with an entrepreneurial mind-set that is passionate about Automotive and B2B account management, who is seeking a role where they can truly make a substantial impact.

What are you going to do? 

  • Managing the partnership, growing revenue, expanding the number of sites and furthering commercial activities between our key accounts and Sonic Equipment.
  • Using your expertise and the company insights to identify growth opportunities and/or performance issues, and proactively using this to deliver results.
  • Creating and delivering strategic account growth plans for Sonic’s largest and most complex accounts.
  • Overseeing orders and providing support for our key accounts.
  • Creating and tracking key account metrics and preparing periodic reports for key accounts.
  • Working closely with internal stakeholders in sales, marketing, operations, finance and product development to identify and deliver growth opportunities.
  • Take ownership for, and resolve, key account issues where necessary.
  • In this function you will occasionally be visiting our clients abroad.
  • This is a fulltime position at our HQ office in Purmerend, with the possibility of 1 day per week working remotely.
What is on your CV?
  • Bachelor’s or Master degree in the area of economics and/or business.
  • 0- 2 years of working experience, preferably in sales or account management.
  • Strong organisational skills, interpersonal skills, and problem-solving skills.
  • Strong desire for personal development and new learnings.
  • Affinity with Automotive and/or technical engineering is considered a plus.
  • We are looking for a person who is enthusiastic, positive, customer oriented, entrepreneurial and resourceful.
  • Fluency in Dutch and English is required (verbally and written).
  • German, French, Polish and/or Swedish languages are considered a plus.


You get this in return

  • Opportunities for personal growth and learning, every single day.
  • A flat, laid-back culture. Everybody is encouraged to participate in discussions and contribute.
  • High-trust environment. We believe in giving autonomy to all our employees.
  • Competitive compensation packages with a bonus based on your sales performance.
  • Making impact with a dynamic and fast international expanding tool brand
  • A “work hard, play hard” mentality; table tennis, darts and table football in our game room


Your application procedure

You apply by pressing the button below and filling in our application form with all relevant information. We will look at your application carefully, within 7 days you will know if you are invited for an interview.


  1. The first meeting: Let's get to know each other!
  2. The follow-up interview: Enthusiastic after the first interview? Then we will discuss the content in a second meeting. We are happy to explain the position and the team.
  3. Contract proposal: We try to make you an offer that you cannot refuse.
  4. Welcome to the winning team: We'll put a note under the contract and welcome you to Sonic Equipment.

Contact us

We are happy that you see Sonic as your future employer! If you have any questions regarding the specific vacancy, please contact Sophie van Mer by phone on +31 299 224 536.

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